Where business meets service
Their work personifies “Goizueta Beyond” principles — using business practice to improve lives.
“I consider the two years I spent at Goizueta to be one of the most important landmarks in my life,” said Percy. “It was a great privilege to learn from classmates and many distinguished professors who changed my life, helped me acquire knowledge, and built competencies which have been critical to my successes after school.”
His older brother agreed.
“Before coming to Goizueta, I worked in both the public and private sector, mostly in commercial banking and in the telecommunications industry,” Arturo said. “I’ve always been interested in sharing the good management practices of the private sector with the public sector, and my education allowed me to formalize and expand my understanding of this.”
But it was after graduation the real work began.
The brothers had a passion for turning their education into deeply meaningful solutions for people in Latin and South America. Their work personifies “Goizueta Beyond” principles — using business practice to improve lives.
Professor Patrick Noonan, Goizueta’s first associate dean for management practices initiatives, witnessed both brothers’ drive to leave a legacy during — and after — their days in the MBA program.
“They both have keen and very inquisitive minds,” recalled Noonan. “They have a great instinct for creating insights from what they’re learning. They have an extraordinary drive to leave the organizations they’re a part of better than when they found them.
“It’s hard to think of better embodiments of the Goizueta Business School core values than Percy and Arturo.”
"I have been able to work in more than 30 countries on five continents and I can confirm that the need for more effective and efficient practices in government is still out there."
Arturo was recruited out of school by the World Bank and spent a decade working in rural and low-income communities in Latin America, providing access to basic technology through open development.
“I can talk with the poorest of the poor one day and then share my findings with a government ministry the next,” he said. “My work is helping to shape and implement policies that bring better opportunities for all and I feel lucky, humbled and privileged to be a part of it.”
Percy rose through the ranks in Latin America with Kimberly-Clark. Like his brother, Percy’s passion to make a difference drives his career choices.
“In my last position as general manager in Colombia, I discovered that my purpose in life is to create high-impact teams, to dream with them, and to lead them to pursue those dreams,” he said. “As a mentor, I had the privilege of guiding the next generation of leaders to build competencies and skills while, at the same time, emphasizing the values of the company.”
Today, both brothers are leaders in their industries, giving of their time and talents to serve others through their work.
Arturo now works at the Inter-American Development Bank, allowing him to work closely with local governments across Latin America to affect policy change that benefits people in low-income communities.
“For me, it’s about improving living conditions around the world,” he said. “Since I graduated, I have been able to work in more than 30 countries on five continents and I can confirm that the need for more effective and efficient practices in government is still out there.”
Percy recently returned to Peru to pursue new projects — including teaching at a local university. “I am very committed to trying to make lives better here,” he stated. “I am committed to giving back and making a contribution to my country.” He now works as general manager of Agroindustrial Paramonga, a sugar cane company that employs over 1,700 people.
The drive continues for Percy’s brother as the duo share a passion for the common good.
“With the right access, the right mobile devices and the right policies, we can improve the lives of people all over the world,” Arturo said. “It’s that idea that really drives me.”